Abstrac
t: While the worlds created through mainstream animation share similar orthodox discourses as traditional live action narratives, animation’s propensity for exaggeration often attempts to open or at least renegotiate the meanings formed. This paper will discuss the distinctiveness of the animated narrative through an examination of the script development for the animation short, Fallow as it forms amid a transmedia storyworld; exploring the narrative tensions of creating a transmedia universe from the perspective of the scriptwriter of animation, and how we might explore story and script as it relates to animation where expectation and the assurance of authenticity is questioned. Biographical statement: Brian Fagence is a lecturer of Critical Studies for Animation, and Animation Scriptwriting in the Division of Animation at the Cardiff School of Creative Industries University of Glamorgan. He has lectured for ten years in moving image studies with a focus on theoretical approaches to animation and their practical integration. He is a storyteller and scriptwriter and his current PhD research into the distinctiveness of the animated narrative, explores how story and script engages with animation, its production and its transmedia development.