Abstract: The pape
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r will give an overview of Southeast Asian animation and explore how to create content for the multi-cultural puzzle. Singapore, with its vibrant multi-cultural society, provides an ideal springboard for such explorations. The research investigates how to develop new design ideas for animation from Asian art and mythologies.Biographical statement: The German filmmaker Hannes Rall came to Singapore to join the School of Art, Design and Media at Nanyang Technological University as an Assistant Professor in 2005. His films have been shown in over 100 film-festivals, exhibitions and screenings worldwide and won multiple awards. These films are informed by the artistic intention to create animation in a genuinely German design style. In his research projects in Singapore he is continuing the approach of creating animation, which is strongly informed by cultural identity. He is exploring new Asian design styles for animation, which are not derived from Western or Japanese concepts.